YouTube Engagement Rate Calculator
There is no official YouTube engagement rate, so the figure only means something when every video you compare is worked out with the same formula.
One video
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One video per line: a title, then views, likes, comments and, if you have them, shares, separated by tabs, | or ;. Columns pasted from a spreadsheet work as they are.
| Video | Views | Engagements | Rate | Vs median |
|---|
How the YouTube engagement rate is worked out
This YouTube engagement rate calculator adds a video's likes, comments and, if you have them, shares, divides the total by its views and multiplies by 100. A video with 25,000 views, 1,100 likes and 85 comments has 1,185 engagements, which is an engagement rate of 4.74%. Add a subscriber count and you also get the rate by subscribers, the version some brand and agency tools quote.
How to calculate your YouTube engagement rate
- Enter the views, likes and comments. They are on the watch page or in YouTube Studio. Plain numbers, commas or shorthand such as 12k all work.
- Add shares if you have them. Shares are not shown publicly, so only the channel owner can see them, in YouTube Studio analytics. Leave the box empty and the rate is likes plus comments over views, and the result says so.
- Compare several videos. Paste one video per line in the compare box, a title then the numbers, and every video is ranked against the median of the batch.
Why two calculators give different answers
YouTube Studio does not report an engagement rate, so every tool picks its own formula. Some count shares and some cannot, because they read a channel's public figures and shares are not public. Some divide by subscribers instead of views. For a set of videos, some add everything up before dividing, which lets one big video dominate, while others average each video's rate. Most of the pages that rank for this phrase show one number without saying which choice they made, and several ask for a channel handle, a login or a trial before they show it.
Here the formula is printed next to the result, shares are counted only when you enter them, and the compare box shows the overall rate, the average of videos and the median side by side. It also warns you when shares are filled in for some videos and not others, since those rates are not comparable. It does not grade your number against an industry benchmark: the published averages disagree with each other, and the useful comparison is with your own recent videos. Everything is calculated in your browser.
Engagement only counts people who clicked. To see how many get that far, compare two thumbnails side by side, read what to watch in a video's first 24 hours, or make a new thumbnail with Thumblore.
Last updated November 4, 2026.
Frequently asked questions
How do you calculate engagement rate on YouTube?
Add the likes, comments and shares, divide by views and multiply by 100. A video with 1,185 engagements on 25,000 views has a 4.74% engagement rate. Some tools divide by subscribers instead, so say which formula you used when you share the number.
What is a good engagement rate on YouTube?
There is no official figure, because YouTube does not publish an engagement rate. Third-party benchmarks disagree with each other and depend on the formula used, so the most useful test is whether a video beats the median of your own recent uploads, which the compare box shows.
Should engagement rate be calculated by views or by subscribers?
By views, for judging a video. It measures how the people who actually watched responded. The rate by subscribers mixes in how far the video spread beyond your audience, which is why it can swing widely for a video that reached people who do not subscribe.
Where do I find shares for a YouTube video?
In YouTube Studio analytics for your own videos. Shares are not shown on the public watch page, which is why tools that only read a channel's public figures leave them out. Leave the shares box empty here and the rate is worked out from likes and comments.
Are my numbers uploaded anywhere?
No. Every number you type is calculated by your own browser and nothing is sent to a server. The calculator does not connect to YouTube or your account, which is why you enter the figures yourself.
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